What is PPC – Pay-Per-Click marketing?
What is PPC-
PPC (pay-per-click) marketing is an online advertising model. In PPC advertisers pay to the publishers whenever users click their ads. In this, advertisers bid on the click’s value that is based on platforms, keywords, and target audiences.
It is also known as cost-per-click (CPC), PPC is used by search engines mostly, such as Google Ads, and other social media platforms, like Facebook, Instagram, YouTube etc. PPC is also used by Bloggers and affiliate marketers for display advertising. With the help of Digital Meena your advertisements on social media will run so efficiently that your user will increase day by day. Digital Meena comes in top PPC expert in India.
Why is PPC important?
PPC is not an expense but it provides long term benefits its an investment. PPC offers various benefits that is not in SEO or social media, like:
- Fast results: Organic traffic is driven quickly to a website almost immediately through PPC advertising, whereas SEO can take time in showing results. All platforms generally approve ads the same day with maximum exposure. This can be a text ad through Google search, an image ad through Instagram, or a video featured on YouTube. Using multiple platforms in different formats can increase brand visibility.
- Easy reach to targeted audience: PPC advertising enables the marketers to target specific demographics, location, and interest that helps to reach the right and target audience. You can even target individuals according to their behaviors and preferences.
- Measurable: PPC advertising provides results that are measurable. It allows marketers to track the return on investment (ROI), conversions, and all other major key performance indicators (KPIs).
- Cost-effective: PPC advertising is more cost-effective than the traditional advertising methods, as marketers only pay when a user clicks on their ad thus a budget can be set for their campaign.
- Branding: PPC advertising increases brand awareness. When users don’t click on the ad, they can still see it and remember that brand.
- Track your goals: Tools like Google Analytics can help you to track your goals. You can see your ad’s performance in real-time, and decide the requirements that are needed to accomplish your goals.
- Higher Level-PPC advertising offers a cost-effective way to reach your targeted audience that generates leads and sales, and that increases brand awareness. With Digital Meena being the best PPC Agency in India it will take your business to a higher level through PPC Services.
How does PPC work?
Digital Meena allows advertisers to bid on such specific keywords or phrases that advertisers want their ads to appear for in search engine results. When a user searches those keywords or phrases, then the advertiser’s ad will display among the top results. Fee is charged by the advertiser everytime time whenever a user clicks on their ad. Digital Meena helps businesses in all these proceedings of PPC.
We create such campaigns which focus on specific demographics, locations, interests etc. We set a maximum bid for those keywords or phrases that businessmen or individuals want to target.
After that search engine we use a complex algorithm that determines which ads to show and in what order they will be shown. The algorithm takes into following factors:
-Bid amount
-Relevance of the ad to the concerned keyword
-Ad’s quality
-PPC strategy and planning of campaign
-Top platforms of PPC
This form of advertising can also be done by us on social media platforms, like Facebook and Instagram etc.
Top PPC advertising platforms-
If you are searching for the top PPC service Agency in India then you are at the right place. Digital Meena will focus on the two programs that are very important and cover all the ad types: Google and Facebook.
Google Ads–
It’s very important among all search engines, so the fees of Google ads is higher than the other programmes. Google Ads is the largest platform. There are around 99,000+ search inquiries per second,so it is a great chance that your ad will get seen by your target audience or potential customers, resulting in a customer/profit and there is a huge possibility of turning them into customers.
YouTube–
It allows businesses and individuals to promote their products or services on this platform. These ads can take different forms, including:
Skippable video ads: These ads can be skipped after a certain time like five seconds. They last up to 60 seconds long.
Non-skippable video ads: These ads have to be watched in full before the main video can be viewed. They last up to 15 seconds long.
Bumper ads: These are short, non-skippable ads that are and these are six seconds or shorter in duration.
Sponsored cards: These are small cards that appear on the video screen while video is going on and contain additional information about the product or service being advertised.
Overlay ads: These are semi-transparent ads, it appears on the lower part of the video.
Facebook Ads–
Facebook ads promote products or services on the Facebook platform of businesses and organizations. The ads appear in the Facebook user’s news feed.
Types of Facebook ads –
Image and video ads: These are single images or videos with a short headline and a call-to-action button.
Carousel ads: These ads consist of multiple images or videos in a single ad. Users can scroll the images or videos to know more about the products or services being advertised.
Slideshow ads: These ads create a video-like experience using multiple still images.
Instant Experience ads: These ads create full-screen experiences within the Facebook app.
Collection ads: In this multiple products are shown in a single ad and a link is also given to a full-screen view of the products.
Instagram Ads–
We promote products or services of businessmen or individuals on the Instagram platform. These are displayed in the form of sponsored posts and integrated into users’ news feeds and look similar to the regular posts.
Types of Instagram ads–
Photo ads: These use a single image to promote.
Video ads: To promote a product or service short video is used.
Carousel ads: These ads allow multiple images or videos in a single ad, allowing users to swipe.
Stories ads: These appear in the Stories section of Instagram and after 24 hours disappear.
IGTV ads: These appear before an IGTV video starts playing.
Microsoft–
Different types of ads such as search ads, product ads, display ads, shopping ads, and video ads are used by the advertisers. We design these ads specifically for targeted audiences.
LinkedIn–
LinkedIn ads promote products or services of businesses and individuals on the LinkedIn platform. We create these ads to reach a specific audience who is professional, and they’re used to generate leads, brand awareness and promote the job openings.
Types of LinkedIn ads–
Sponsored content: These ads appear in users’ news feeds and they are like regular posts. They are in the form of text, images, or videos.
Sponsored InMail: These are sent directly to users’ inboxes.
Sponsored jobs: These promote job openings and appear on the top of the jobs section of the platform.
Display ads: These are banner ads targeted for specific audiences; these are seen on the right side of the platform.
Dynamic ads: These automatically generate personalized content for each user, these are based on their browsing history.
